Leffe has unveiled its first sonic identity, with a unique collection of sounds created to capture the brand's 800-year-old Abbey craftsmanship. Developed in partnership with the global branding agency Jones Knowles Ritchie (JKR) and Massive Music London, a Songtradr company, the Leffe Sonic System stands out in the beer category by using sonic design to bring the brand to life in a unique way. This expansion aims to seamlessly integrate the brand's Abbey heritage into a sensory experience that appeals to a broader, more musically inclined audience.