![sonic](/sites/default/files/styles/max_650x650/public/2024-06/Leffe%20Sonic%20Hero%20Image.png?itok=XSZaeLeB)
The Sound of Leffe
Leffe has unveiled its first sonic identity, with a unique collection of sounds created to capture the brand's 800-year-old Abbey craftsmanship. Developed in partnership with the global branding agency Jones Knowles Ritchie (JKR) and Massive Music London, a Songtradr company, the Leffe Sonic System stands out in the beer category by using sonic design to bring the brand to life in a unique way. This expansion aims to seamlessly integrate the brand's Abbey heritage into a sensory experience that appeals to a broader, more musically inclined audience.
![Merci Horeca](/sites/default/files/styles/max_650x650/public/2021-07/MerciHoreca.jpg?itok=JbFfQKBK)
Merci Horeca
After 201 days of closure, Leffe wishes to celebrate the reopening of the Horeca with a movement of sharing and generosity in order to support the staff. For each Leffe ordered, Leffe will thank the staff with a tip of € 1. With "Merci Horeca!", Leffe also hopes to inspire Belgians to join the movement and, if they wish, to show their generosity in turn.
Discover more at MerciHoreca.be
![European beer challenge](/sites/default/files/styles/max_650x650/public/2021-07/Bottles%2BMedals%20image.jpg?itok=I3kncN6g)
European beer challenge
Leffe 2021 results
Leffe Ambrée: Double Gold Medal
Leffe Rituel 9: Double Gold Medal
Leffe Brune: Double Gold Medal
Leffe Blonde: Gold Medal
Leffe Ruby: Gold Medal
Leffe Blonde 0.0%: Silver Medal
Leffe Ruby 0.0%: Silver Medal