Leffe has unveiled its first sonic identity, with a unique collection of sounds created to capture the brand's 800-year-old Abbey craftsmanship. Developed in partnership with the global branding agency Jones Knowles Ritchie (JKR) and Massive Music London, a Songtradr company, the Leffe Sonic System stands out in the beer category by using sonic design to bring the brand to life in a unique way. This expansion aims to seamlessly integrate the brand's Abbey heritage into a sensory experience that appeals to a broader, more musically inclined audience.  

After 201 days of closure, Leffe wishes to celebrate the reopening of the Horeca with a movement of sharing and generosity in order to support the staff. For each Leffe ordered, Leffe will thank the staff with a tip of € 1. With "Merci Horeca!", Leffe also hopes to inspire Belgians to join the movement and, if they wish, to show their generosity in turn.

Discover more at MerciHoreca.be

Leffe 2021 results

Leffe Ambrée: Double Gold Medal
Leffe Rituel 9: Double Gold Medal
Leffe Brune: Double Gold Medal
Leffe Blonde: Gold Medal
Leffe Ruby: Gold Medal
Leffe Blonde 0.0%: Silver Medal
Leffe Ruby 0.0%: Silver Medal